About the Experiment

On January 17th, 1920 the Eighteenth amendment to the United States Constitution went into effect criminalizing the production and consumption of alcoholic liquors. We all make mistakes from time to time…

Prohibition, often refered to as the Noble Experiment, had a number of unintended consequences; not all are worthy of praise. However, the underground social movements, most profound in the Speakeasies across the country, are intriguing to say the least. Celebration around consumption, albeit illegal consumption, ushered in a new way of drinking that has had long lasted impact leading us to modern-day.

But it was the repeal of Prohibition in 1933 that really set the stage for The Nobler Experiment. The access to a variety of quality liquors has never been so prominent. From the historical brands that are recognized by the masses, to the single batch distillations that are found in limited quantity, there is an unbelievable about to learn, and more importantly to drink. But it’s an awful shame to drink alone.

Welcome to the Nobler Experiment!