Archive for the ‘Liqueur’ Category

h1

Nobler Bitters Giveaway!

May 23, 2012

It was just over two months ago that I promised the very first batch of Nobler Experiment Bitters. And if you had happened to do any research on the matter, you probably know that it doesn’t take two months to produce…I hate when I make blog promises before I actually start the process!

So to make up for the delay, I’m upping the ante. For this Nobler giveaway, I’m making it extra easy on you. All you have to do is leave a comment or like this post through the Facebook tag below and you are in the running for not one, not two, not three…uh oh, I’m starting to sound like Lebron now. Okay, let’s make it three bottles of bitters that I’m giving away! So get in on the action and when this batch gets bottled early next week, be one of the only people with a bottle of Nobler Bitters in your collection. Plus I promise it won’t have that lame, rushed label for those aesthetically appalled…

h1

Jäger Bombs

February 7, 2012

Talk about developing a reputation…

But you know what. I really like Jäger. And maybe even more surprising…I always have! I doubt the Germans who invented the digestif /cough-remedy back in 1935 envisioned the fist pumping nation declaring the liqueur their drink of choice but then again, if this unintended (I can only assume it was not by design) branding had not occurred, I wonder how much Jäger would be sold in the States.

Interestingly enough, if you took a look at the ingredient list which includes citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries and ginseng, you might think you were grabbing a box of health inspired tea. And for those who have tried it, which I’m sure is the majority, the overwhelming flavor is of licorice (anise). But after further contemplation, you really start to pick up on the nuances. That is of course, assuming you aren’t slamming shots.

Lastly, I’m a big advocate of bad ass names. Jägermeister translates to the hunt-master. The unmistakable logo is a reference back to the Patron Saints of Hunters and well…I better stop…somewhere, someone is about to turn this into another continued branding effort…I can see it now…The bar is the “forest”, the man, unable to “hit his target” sidles up to the bar in defeat. That is until the wise older bartender (the Hunt Master) pours an icy cold shot of Jäger…drops it in a red bull…and queue the bad ass music…

Damn!

Well despite all this, I still really do like the stuff…

 

Follow

Get every new post delivered to your Inbox.

Join 74 other followers