Jäger Bombs

February 7, 2012

Talk about developing a reputation…

But you know what. I really like Jäger. And maybe even more surprising…I always have! I doubt the Germans who invented the digestif /cough-remedy back in 1935 envisioned the fist pumping nation declaring the liqueur their drink of choice but then again, if this unintended (I can only assume it was not by design) branding had not occurred, I wonder how much Jäger would be sold in the States.

Interestingly enough, if you took a look at the ingredient list which includes citrus peel, licorice, anise, poppy seeds, saffron, ginger, juniper berries and ginseng, you might think you were grabbing a box of health inspired tea. And for those who have tried it, which I’m sure is the majority, the overwhelming flavor is of licorice (anise). But after further contemplation, you really start to pick up on the nuances. That is of course, assuming you aren’t slamming shots.

Lastly, I’m a big advocate of bad ass names. Jägermeister translates to the hunt-master. The unmistakable logo is a reference back to the Patron Saints of Hunters and well…I better stop…somewhere, someone is about to turn this into another continued branding effort…I can see it now…The bar is the “forest”, the man, unable to “hit his target” sidles up to the bar in defeat. That is until the wise older bartender (the Hunt Master) pours an icy cold shot of Jäger…drops it in a red bull…and queue the bad ass music…


Well despite all this, I still really do like the stuff…



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