Fact: The US Likes Wine

October 15, 2012

Sorry for the lack of posting late last week. I was the victim of awful  hotel wifi!

But anyways, it’s just as well we continue our US spirit industry posting with some wine on a Monday. Nothing eases you back into the work week like a good glass of wine. Or in this case, some facts about wine. It really is quite amazing the availability of wine these days. And while the fine wine collectors have been steady with their interest, it’s the average wine consumer that is making all the difference.

Just look at the wine consumption data provided by resident wine expert, Adam. Those numbers are pretty wild. From 1993 to 2010 US wine consumption almost doubled! It shouldn’t be all that surprising, right? Walk into any wine retail shop these days and the number of bottles is in fact overwhelming. Expanded domestic production in the big 4 (NY, Washington State, Oregon, and California) plus a growing number of import regions has made the US number one (by volume) on the world’s wine consumption list. We’re number 1! We’re number 1!

There is one down side to this expansion however. For most of us, who love wine but don’t have the time or the patience to research the wines that fit our expectations in a given price point, we are left with two somewhat frustrating options. The first, which I have become victim to before, is to overspend. By grabbing the bottle just above your price range, you hope to minimize the risk in being left with a crappy bottle. In the end, you are likely to wonder what made this bottle $10 more than the others and next time around default to option two. Option two, of course being to purchase the $11.99 bottle and at least reduce the likelihood of being ripped off. These bottles however, are rarely exciting. The long and the short of it is: there are just so many options!

So with that in mind, I’ve asked Adam to write-up some recommendations of some good solid bets at a few different price points that you are more than likely to find in your local shop. Many of the big producers find their way into national wine stores and these recommendations have proven successful for me before: even once in a rural suburb outside of Chicago, Adam was able to talk me through finding a good bottle to bring as a gift for some friends.  (So what, I’m a little needy…)

Check back tomorrow for the last post (for now) on this true US economic success story. A story of technology and innovation pushing the limits.


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