The First Sip is the DeepestApril 17, 2013
For years, the first sip has always been my favorite. So when I stumbled upon this study suggesting that the taste of beer alone may trigger a dopamine response even before the alcohol has a chance to take effect, I was pretty intrigued. The rest of this article goes on to suggest that this testing might be a way to determine an individual’s predisposition to alcoholism but even if this is true, I’m not so interested in that as a topic. But rather, I think this study supports a fairly common observation that we would all probably attest to: your own unwind and relaxation routine is only as good as the memories you’ve created using this same method before.
This is why the whiskey lovers out there, the Noblers included, spend time finding their favorite glassware, their moment-specific bottles of choice, and even their favorite ice cubes (shapes and sizes). I’d argue if the study was repeated on me, my dopamine levels would be off the charts before my bourbon even touched the glass. It’s the effect of the overall experience that makes the drink so relaxing: even more reason to slow down and enjoy your drink of choice!